How to get your music discovered by record labels is still a difficult process to master, but the opportunities available today are far greater than any that have come before. In the old days of getting in front of the top dogs, you had to develop a regional following and hope that you got big enough to expand. When that is still the case to a certain degree, the power of the World Wide Web has made it theoretically possible to post a sound file on iTunes or a video on YouTube and find your way in front of a big name record executive. Of course, before this can happen, there are certain non-negotiable measures that you must take as an artist or a band looking for that big break.
First of all, you need to pour your heart and soul into the music. Making music for money never worked out for anyone. 99.9 percent of the time it must start with a dream to make the best product you can, and to successfully pursue that dream you will need to craft songs and sounds that you’re proud of. Playing music must be “in the blood,” so to speak. That means that even if you never earn a dime from it, you would still be willing to play because you have to. It is who you are.
If you have a product that you really feel good about, then the next step is making sure that product is presented using the highest quality standards of sound mixing and recording. If you’re playing live-and anyone serious about a career in music should be-then it means making the most out of acoustics and the performance as a whole. Sometimes attitude and showmanship can enhance the songs themselves.
Creating solid product and presenting it in the best manner possible are the first steps to music success, but it is also important to make use of all the helpful tools that bands 25 years ago did not have access to. Promote yourself with social media. Network among those you admire in the music industry. You never can tell when a chance encounter with another music professional will lead to an invaluable contact that gets your act in front of the right pair of eyes.
If you’re uncertain about how to get started with the marketing aspects of a music career, there are qualified pros out there willing to help guide you. One such provider, Billy Rock, insists that you use every tool you can find because when you’re trying to be discovered, you can never have too much exposure. Just make sure that when the big day comes, you’ve got music and performance skills that stand out from the rest.