If you want better sales and better business overall, you cannot go wrong with videos. The way to make the most of video marketing is to broaden your knowledge on the topic. This will help you build the right strategies you need. Spend just a few minutes perusing the ideas and inspiration below, then roll up your sleeves and get started!
Any marketing video should be short. Many folks have small attention spans and need to grab relevant information rapidly. Try breaking up longer videos into several segments so that people can come back to it more easily.
If your marketing video is more than 20 minutes in duration, you might run into problems. You can go that long only if you’re doing a very in-depth how-to video. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
If you work with some colleagues or employees, get them involved in your video marketing campaign. You need to have articulate people who represent the business. Multiple employees may be suited for the task; utilize all who are willing.
Video marketing is characterized by the short period in which you must grab the attention of viewers. You need to get their attention in the first few seconds. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
Remember that actually making the video is just half the battle. Video promotion is key too. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Great content only works if you get visitors to see it.
Take a video camera with you if you are visiting a public event such as a convention or trade show. This will give you the opportunity to interview experts and/or document your experiences. Furthermore, if you plan on giving a public speech, you are going to want someone to record you.
Once you have stats and comments on the videos you have up, create more videos. Use the information to make this video better than the last – hone the content, better the equipment, produce it in a more professional way and then release it to the world and do it all over again.
Be sure to include good links to the products and services you wish to sell. You can usually put the link right in the video player for easy access. When you do this, the link is still there if it is embedded somewhere else.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. An FAQ is great, but a video FAQ is even better. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.
Incorporate your social sites, like Facebook and LinkedIn, to your marketing videos. A YouTube user can be directed to Facebook, for example. By promoting your other social media and websites, you can help bring in additional customers. Linking to your videos through social media boosts traffic greatly.
Once your videos are online, you need to moderate and answer to the comments you get. There are times when people ask timely questions. Therefore, it is important to read and address each comment.