Digital Music Production

Corporate video production refers to High-definition video, DVD & streaming video run by a company or an organization. A corporate video is intended for a particular purpose in a business to business environment or a corporate and viewed only by a limited targeted hearing. Corporate Video production is the responsibility of a corporate communications manager. Staff training and financial results videos, safety videos, brand films are the examples of Corporate Video Production Company.

A Corporate Video Production company takes the client, develop a script, intermediate with the client then agree on a production schedule and delivery the dates. Some videos may be used only for basic equipment. Choosing an event video production company is a major decision. Important events need to be treated with reflected in the right light. Hiring a professional event video production company is a reasonable option for various reasons. There are two most important factors that are concerned in producing corporate event videos that are reliability and quality.

The process of editing in Video Production Company begins with digitizing the footage captured to be viewed on a computer based system. After captured, the video content can be edited. In this process original files are simply referenced & ensuring the intact. The video editor will integrate music, sound effects, graphics and text and provide drafts for review. Colors can be boosted by use of color correction for more polished appearance.

Professional Production Companies have all the software and hardware tools that are compulsory to produce content to broadcast standard. When you are producing a simple video for the web many of the key processes in video production remain the same. The video editor works with the director for ensuring the style according to the aims and objectives of the production. A video production company provides an experienced team and high quality equipment. A high quality appearance is required for high profile events. The high quality of the corporate event videos produced is a major key factor in video production company in the market. Events take months to organize so it is important that the event video production company you choose can be trustworthy on to deliver.

After the growth of digital technology, there is now often intersection between Corporate Videos and other forms of media communications e.g. TV advertising & broadcast television. A Corporate Video may be also produced in same production techniques to style broadcast television programs on a well-known television series. Post production companies specialize in the art of digitally assembling and re-ordering the best takes from video shoot. Post production companies have experienced professionals in video production editing. They are expert in editing professional content. A professional editor keeps his eye for detailed information and also advice for the best way of composing an edit.

SEEVUE is a London Video Production Company specializes in the development of digital plus interactive video content for web, DVD, and media platform. We work for our busy clients offering a simple service with high-quality video products at reasonable cost.


How To Be A Producer

Technological advances in play systems have given people a wide choice on what to choose for their play system, As like in old days to create a see saw first you have to arrange peace of wood and then have measure it approximately and cut it and finally attach to a base .To make this you have waste a whole day and if the balance of the wood in not properly distributed then t there would be no use of that swing. But in this modern era only if you wish to situate a play system for your kids then you have just go to market and buy it, after that you can assemble in your back with the help of the installation guide and these play system also come with the good safety measures, like most of them are made up of the plastic which means it doesn’t need any maintenance and with the proper rubber padding were ever required in form of seats
The multi play system manufacturer provide many more wonderful products like listed below

*Twister:-Twister is multi play systems were the kids can have multiple games in the single product, in this kids can play the slide as well as the obstacle game.

*Zephyr:-Zephyr is also a multi play system. In this there’s a straight slide and a round slide, swing game.

*Epsilon:-Epsilon is to a multi play system. This is the totally a hurdle game were have to pass the all the hurdles to reach the destination along with that it also have the multi swing game.

*Caravelle:-caravelle is also a multi play system. This product consists of all thing like the swings, slides, and hurdle games; pull ups, the net crawler etc. In the whole it is a complete play system it comes with a higher versions also, A ideal play system for a school.

*Trinity:- Its also a multi play system. The product consists of the two slides, two or three swings and etc.

*Montero:- This is totally an wonderful multi play system. The product consists of the plastic slide, tunnel etc which is suitable for kids under 5.

*Millenium:- This is the totally a hurdle game were have to pass the all the hurdles to reach the destination along with that it also have the multi slide are there.

*Evolution:- This multi play system have a multi slide and a very interesting tunnel ride.

*Storm:- The Storm multi play system consist of a plastic slide as well as the small rock climbing and many other things for kids.

*Carrerra:- The Carrerra multi play system have the different models, in the basic carrerra there’s a long slide, round slide and many other small games in it.
The other models of the carrerra are
* Carrerra-N
* Carrerra-Z
For more info on Multiplay equipment producer you can visit http://www.koochieplay.com/multiplaysystems.html


Music Production Equipment

The ultra-modern day technology of broadcast equipment is capable of remarkable things, as I’m certain you’re aware. Just about any film you go and see at the movies has gone through many steps of production to be delivered to your eyes, from a simple idea discussed in a conference room through storyboards, multiple filming locations, editing, distribution and a wealth of money. Broadcast equipment takes on a crucial role in conjuring up the raw components of the particular film – like the audio and visual elements. It’s supported by as well as dependent upon numerous other processes though, and it is by means of this mixture of processes which the movies we like to head out and enjoy are created.

Development

Just before any kind of broadcast equipment is able to be taken out from storage, the particular blueprints of the campaign need to be laid down. This is the time during which the original idea is concocted, discussed and picked up. Then the script is composed, and so the development of a storyboard and screenplay commences. Broadcast equipment, as well as its logistical possibilities, will likely be taken into account when contemplating the logistics of the script.

Pre-Production

Broadcast equipment is still ready and willing throughout pre-production. This is the point during which filming locations will be decided upon and cast and crew hired. Basically, like it sounds pre-production is the preparation of getting everything ready for production. Filming locations and the sets that are built at this stage will all be selected based on suitability for the story and to how they might fare when put in front of the crew’s broadcast equipment.

Production

This is when broadcast equipment gets fired up and sent out to the multiple filming locations. The visuals and also sounds for the film are all tracked at this stage. This is the part of the production process that is generally parodied and focused on – the director in the director’s chair, the over-hanging cameras and the actors getting dressed in suitable costume/having their faces prepared with the correct make up. The right broadcast equipment is integral during the production and post-production stages, and there is several professional broadcast equipment to choose from – including broadcast cameras and audio equipment.

Post-Production

The completed film is produced during post-production. However the broadcast equipment is still used in creating, enhancing and emphasising production sound. It is perhaps used to emphasise dialogue which could not be heard on set, or to add on the music score which will go with the particular movie. Most of the special effects and sound effects that we’ve grown used to are created and layered into the finished product during this final stage too. The value of excellent broadcast equipment is clear now because the footage that has been recorded in production needs to be readily available and capable of being edited in an efficient manner.

Distribution

Submission occurs after the broadcast equipment has been finished with, turned off and set back into storage. At this stage , the film is able to be watched, sold as well as distributed around the globe. Movie theaters and home audiences will then utilise their own equipment to view the film in all its magnificence – in High Definition or through any of the formats that had been used to make the original footage. The arch is finished.

Essentially in that case, broadcast equipment plays an vital role in the whole process of film production. The professional standards by which broadcast equipment is presently created ensures that your multimedia entertainment will continue to get even bigger and better. The future of film will definitely end up being exciting.

Production Music Online

The world loves music. The soul of video games and films lies in music. Today, several websites and a number of other applications in industries, such as corporate, retail, radio and restaurant, music is widely used to both entertain and retain customers or clients. This is where royalty free music comes into picture. Many people are still not aware of this term and those who are, are taking full advantage of it in their productions. This type of music is especially for people looking for inexpensive music.

If you are a serious professional then royalty free music is your best bet not only because it is affordable but also for it is high in value and quality. The provider of this type of music requires you to pay one time fee and gives you the rights to use the purchased tracks innumerable times. This means that there is no need to pay royalties for using it again. In this sense, such music is rightly termed as royalty free. This type of music is basically used to lend background score to films, videos on the Internet, and video games.

The benefits of using music that is royalty free are immense. The biggest of these is that you do not have to worry about creating music or pay huge sums of money to renowned composers and artists. All you need to do is get the royalty free music license for once. In case of other music licenses you may have to pay a fee every time you use a particular piece of music. To add to their side effects the amount of fee gets proportionately increased if you plan to broadcast that music or show it to more people. However, in case of music that is free of royalty payment, you can offer the purchased piece of music to a large audience as well without any additional fee.

The World Wide Web is overwhelmed with a huge number of free music sites. However, the music offered at these sites is usually very low in quality. Also, such websites do not have enough stock to offer you good variety to choose from. This limits your options. These also may not allow you to use the music they way you would wish to. They may even have copied tracks that may eventually land the users into copyright infringement troubles. So, it is important that you only get royalty free music from authentic websites that offer only high quality music and have certain policies to follow.

Although, the quality of music that is royalty free was considered doubtful by many people years ago, the popularity of this type of music in only surging with time. Today, you can find truly outstanding compositions online in a wide array of genres and moods. It is advised that you audition a track before finalizing it or add it to your wish list to take a final call on it. This will allow you to choose only the best fit track for your production.


Home Music Recording

The most critical and essential element of creating your own personalized music is the recording level. This pertains to the level for the racks or the mixes. There has constantly been a standard and typical answer for this – That is to set the level at maximum just below the digital 0; which is referring to the top of the meter. Unfortunately, various of the professionals would most likely tell you this is completely wrong.

One of the many things you would want to remember with this industry is not to believe every thing you hear. (No pun intended). There are those in the industry that’ll tell you whatever thing merely to get you to buy their wares. Anybody that has been in the pc music realm would tell you that digital audio has just gotten to the point where sound quality is acceptable.

Remember one basic element about your quest of composing music and that is the sole purpose of recording sound. Which’s of course so we could listen and enjoy it. You need to learn and be able to determine what parts of the music must be louder than the others. For example, a pop ballad should be lower on track than a thrash metal. A guitar solo should be above the normal back ground playing.

Your first inclination will be to use only your digital meters and record these separately. On the surface, it sounds rational, but in all sense, you can end up with the genuinely opposite results. Reason being the digital recorders utilize peak meters, whereas music listeners utilise their hearing implying they use average characteristics when judging the levels. If not done in the right way then it implies the listener would be forced to turn the volume down.

You can prevent your frustrations if you simply record every thing at the correct levels right from the beginning. It will be right to share one track between 2 instruments at least. This should only be done when the two specific instruments are not playing concurrently. So you will record these instruments at the accurate level that they would be at when physically playing the song. Utilize your estimation qualities to get the results that are proper. You wish to hear what the end listeners should heae. They will not be utilising meters they will be utilising their natural ability of hearing.

Stay consistent with your entire album, say the listener has to keep standing up to adjust the volume you could bet they will not be too impressed.

If you try and do your sound recordings according to every of the info that some people give you then you’ll soon become discouraged. What may work in one song will for certain not work in another. Then there will be all the controversy to sort through. Learn the fundamentals, follow your judgment and trust your ears. Composing music is suppose to be an enjoyable event even if it is your livelihood, if you did not have passion for music it’s unlikely you will even be required in computer music.


Recording Studio Equipment

Building a home recording studio has never been more popular with the advance in recording studio equipment. Home Music Recording has found a solid blend of digital recording products and music recording knowledge to help you start your own home recording studio. Easy Steps to Making Music On Your Home Computer Any computer purchased in the last couple of years has the basic hardware for recording music. Computers with a hard drive smaller than 2Gb and a CPU slower then 100mhz is going to limit you to a few tracks at best. The faster and larger your home computer, the more powerful your digital recording capabilities can be. Besides your computer, all you need is a microphone and some software, and you are ready to create. Multi-track recording software is fairly easy to use. You don’t need a math degree to figure them out. Many programs are geared specifically for regular musicians, and most offer a minimum of 8-track digital home recording. Some programs come equipped with virtual drum features, full MIDI capabilities, and multi-effects. Actually, home recording is as easy as loading your software into your computer, jacking your mic into the sound card, and playing. Soloists can record one rhythm track, then create another lead track while your previous track plays back into your professional headphones, then add vocals on a third track. You can continue adding as many tracks as your computer and software can handle. Most software lets you add effects on all tracks. A word to the wise: even the fastest computers start slowing down with too many simultaneous effects in real time. Usually these ‚bogs‘ will sound fine when you mix down, when the processor can handle more effects because it isn’t fixed to real time. Computer noise might be a pain when recording. The ideal thing to do is to put your computer under your desk. Even better, purchase extra long cables for all you peripherals and put your computer in the next room. Of course you’ll want to pick up a few other cool things. Perhaps a better sound card, maybe a sound mixer desk, certainly a better mic and preamp, and probably a MIDI keyboard. And then you’ll need to burn your own CDs. Keeping Your Gear Current Most people know that good home recording studio maintenance means cleaning and dusting rack modules, de-fragmenting hard drives, calibrating recorders and effects, and other details that help keep your gear in top operating condition. When you are performing your regular maintenance, don’t forget the software part of your setup. Thanks to the Internet, updates, drivers for A/D converters, plugins and upgrades for DAWs and soft synths, and the latest operating systems for computers and keyboards are just a click away. These updates generally offer feature enhancements, bug fixes, and/or expanded support for additional gear, plus they’re tend to be free! Whatever you do, have good fun building and operating your home recording studio!


Production Software

Planning-Planning-Planning. Planning an event is very complicated task. There are just too many aspects of scheduling an event that it will become fruitless if you do it manually. Now no work is done manually. All the work is done with the help of software the event planning is also done with Event production software.
A company generally has a number of Event production software in various stages of planning and execution at the same time. Every event is autonomous in itself. Any event scheduling software needs be designed using a project based approach. This should ensure that a user can manage all events in an independent manner. Your Event production software should allow you to create to do list categories so that you can segment them based on any criteria that you wish. Each to do list category in your Event production software should give you monthly view of your work schedule. You should be able to make customizable lists that are free form for maximum flexibility.
Setting up your Event production software registration system can take as little as an hour. You make changes to the form as you need including schedule dates and payment options. You are in total control of how your form will be appeared and how it will be processed. Event planning is a difficult task as many aspects have to be taken into consideration for a successful Event production software. Several events take place in an organization at various stages of planning and execution at the same time and all event is considered as independent in itself.
Event production software is worth its money if it has good technical features. Much Event production software are available with technical features as it is required to efficiently manages the multiple events happening in an organization at various stages. Event production software is now one of the fastest growing areas in the event management sector. Taking advantage of the benefits of automation and online software tools is helping to keep the event industry afloat during this recession.
Computer software applications have one function to help the computer user use the computer more efficiently. Various applications exist for this purpose and all have very different functions including gaming software, productivity software and more. The main Event production software where the images get transferred to acts as the file store and also a sales station. This should be a reasonably well specified machine with plenty of disk space for storage.
Brand management software Development companies take the testing responsibility so your valued IT staff can focus on their core competencies. Many times in house IT groups lack the time, resources and experience to thoroughly test new applications. Other types of test done are user acceptance testing, installation testing, negative testing, and smoke testing. User acceptance testing involves testing based in specifications or use of the end-user.


How To Get Into Music Production

The notion of royalty free music is likely to appear as an exceedingly puzzling one for the less knowledgeable yet likely user of the advantages that come along with the decision to bring such music into play. In fact, a series of false impressions concerning the term have their justification. The designation royalty free music leads to the assumption that such music could never take in a royalty disbursement suitable for any type of use. Consequently, it has happened for people to guess that it does not involve any sort of costs at all.

On the contrary, when you opt for royalty free music (one and the same with the notion of buyout music), you do opt for using certain musical pieces royalty free, but within a particular set of conditions. Without a doubt, you will have to pay a one-time fee to acquire it.

For a case in point, your music license may make it possible for you to use your buyout music on all radio broadcasts with no royalties outstanding, but it does require initial acquisition royalties or royalties for any other types of broadcast (such as TV broadcast). On the other hand, one has to study closely license agreements with their buyout music library to stay in full awareness of the conditions and payments necessary for the broadcast of such music.

Let us revisit the few years prior to the birth of this notion. Prior to buyout music, libraries largely required the payment of a so-called Needle-Drop fee, of term-limit blanket licenses and of single production blanket licenses. Needle drop, back in the former vinyl days, stood for the necessity of the producer to pay a small fee each time he chose to use the music, which took place by means of the placing of the needle on the record (the name of the charge practice had a very clear connection with the concrete use of the music).

This implied that, if you made use of the music in a commercial, you had to give the needle drop fee. After that, if you opted once again for using the music in another announcement, you had to pay the needle drop fee once more. Term-limit blanket licenses made available for the producer a precise amount of music to use in permissible productions for an established time interval, on average one year. A production blanket license made it possible for the producer to bring into play as much music as necessary for any production. These days, you will still find in operation such methods of music licensing.

After a while throughout which such type of licensing held the monopoly, some music library producers had the initiative to implement the term of royalty free music, with the objective of rendering their libraries more attention-grabbing to producers.

With royalty free music libraries in force, producers discovered a manner of obtaining a blanket right to make use of the music exclusive of supplementary expenses for a particular use. Alternatively, they found it possible to obtain a set of CDs and make use of them with no limitations at all. In other words, we are now talking about a type of licensing opposite to the needle-drop fashion.

The final point is that no matter how complimentary royalty free music may sound, you still need to pay a fee. Of course, the advantage is that you pay it once and… that is that. On the other hand, you should examine thoroughly the license agreement with your buyout music library, to stay on the safe side to what concerns your rights of broadcasting the royalty free musical pieces that you acquire.


Music Maker Software

If you are a music fan, whether you download songs from the Internet or have a vast collection of CDs, LPs and cassettes stored in your house, Roxio has a piece of software that will help you manage your collection and get more out of your music.

Roxio is probably best known as the maker of Easy CD Creator, a program that helped users make copies of media, even from copy-protected disks. Roxio’s newest foray into digital media management is Easy Media Creator 8 Suite, which allows users to capture, rip and store digital audio, make and share playlists, import and organize photos, capture and edit video, view DVDs, back up files, burn audio, video, CDs, DVDs and photo CDs with ease and much more.

But there’s much more to Roxio than Easy Media Creator. Roxio’s DigitalMedia Studio will help you burn discs for backup and sharing of files and music, as well as allowing you to organize your CD collection, browse by artist, album and genre and create your own mix CDs in minutes.

Roxio’s PhotoSuite allows you to easily correct problems in your digital photos, create calendars, cards and other projects involving photos and burn CDs to preserve your precious photos.

eDVD by Roxio allows you to add all sorts of bells and whistles to DVDs you author, including links to web pages, high-definition video, high-resolution still photos, presentations, documents, spreadsheets, flash animation, MP3s and more. And if you need help editing the video for your Hollywood-quality DVD, Roxio can help you with its VideoWave program.

Roxio can also help you capture, compress and store DVDs, remove subtitles or alternative language tracks, combine DVD and DivX formats on one disk, play back on your computer, make labels for your disks and much more.

If you use a Macintosh computer, don’t despair. Roxio has powerful media management software for you, too. It’s named Toast, and it makes just about anything you’d want to do with digital audio or video a whole lots easier.

Roxio’s Toast takes drag and drop simplicity to a whole new level, allowing you to convert DivX files to DVD, burn large files across multiple disks, compress DvDs, put music on an audio DVD with TV menus and shuffle options, create high-definition slide shows, even make custom hybrid Mac and PC discs.

Toast will also help you make widescreen DVDs, convert LPs, cassettes and CDs to your iPod, And with Spin Doctor, which is included with Toast 7, you can capture live audio and store it on your computer. Record a speech, Internet radio, even your old record collection and burn it to CD or audio DVD.

Roxio’s line of software allows you to take control of all the media in your home, whether you want backups of DVD movies in case the kids scratch them up, a place to store family photos or a way to collect and organize your entire audio collection.

Home Recording Studio Equipment

There has never been a more exciting time for independent, home-based productions. If you’ve the creative spirit and the vision for an independent production, or if you want to setup your own recording studio, this is the time to launch your dream.

Audio and visual technology is so advanced, so easy-to-use and so affordable that every directing-producing dream can now come to life. The technology to record, film, edit, produce, package and market has never been so accessible. So accessible in fact, that private productions can now be recorded and distributed right from your home-based studio.

Are your dreams one CD, one DVD or one Blu-ray away? Then, let’s get familiar with the products that’ll help bring all the pieces of your dream together and start building an inventory of state-of-the-art equipment.

Media – The first thing you will need is media, meaning the CDs, DVDs or Blu-ray discs upon which you will record your dream. If quality is important, Blu-ray is the way to go. Blu-ray discs allow for the highest quality duplications. And so today Blu-ray discs are also available for inkjet or thermal printable discs as well as water resistant inkjet discs. When it comes time to distribute those CDs, DVDs or Blu-rays, remember that first impressions last a long time. Selecting the right Jewel cases and packaging materials will make sure your recording arrives in good shape and stands out from others.

Duplication – Selecting the right duplicator begins with a decision about duplicating volume and space allotment. When there are manual and robotic duplicators, there are many different sizes of duplicators.

Manual Duplicators – Stand-alone manual duplicators are capable of reproducing 100% duplication of all CD configurations, DVD configurations including Dual/Double Layer discs and Blu-ray recordings.

Robotic auto-loading duplicators – This is the time for mass production. Robotic autoloaders make it simple and affordable. No project is too big for robotic duplicators so let’s get that best seller out and about. Choose either compact, mid-size or the large-size multi-drive towers, there’s a volume duplicator for your project.

Printing – Nothing says „authentic“ like a good, clear, professional label, which is why the right printer is essential for any production area. Thermal printers and inkjet printers can now produce single disc or production quality autoloaders. Prices of these printers have never been more favorable.

Erasers – When that recording just doesn’t work, or when your recording has lost its zip, you may want to erase material from your media and re-use those CDs, DVDs or Blu-rays again. In the past, that was not as simple as it should have been. In fact, it was a downright risky proposition. Very commonly the old fashioned erasers would punch holes in the discs, rendering then unusable.

Not only are today’s erasers environmentally responsible, but they protect the discs while allowing for complete erasure. The new eraser drives use an intense laser to burn material off the disc. The process is safe, secure and fast. 100 CDs can be completely erased in less than one hour.

That is how simple it is to live your dream. All the equipment needed for creative audio and visual recording and professional producing are readily available, simple to connect and even easier to operate.

And so today, there’s a definite market for independent productions. Whether your goal is to launch a career, fulfill a dream or perfect a vision in a home or independent studio, absolutely everything you need to get started is listed above. Go for it!


Music Recording

Company Overview

History, development and growth of CCM over time

CCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren Curtis Skanson CDs and received net profit of $4,292. 00. The company aims at expanding its customer base, acquire more popularity, and develop the company from microlabel to the independent one.

Vision/objectives

The business vision of Colorado Creative Music consists of three components – Core Value, Core Purpose and Visionary Goals (Thompson, Strickland, 2003).

Core values of CCM are quality, creativity, and excellent customer service. The core purpose of this organization is to make more people listen to classical and light acoustic music and admire it. As for the visionary goals, the strategic dilemma of the business arises. Thus, one of the visionary goal is to make the music produced, played and recorded by CCM musicians, heard by larger audience. The other visionary goal that doesn’t completely go in line with the first one is to win the large custom market for the company’s products and services. The collision here is in the primary value and target of the business: in the first case the attention is attached to the product, music, while the second one is focused on the development of the organization. This dilemma is the subject of strategic choice of the organization, which will be outlined and discussed later.

At the present moment, the main objectives of the company are: positioning the business against its rivals, development of distribution channels, development of the products and enhancement of the product line, anticipating changes in demand and adjusting the firm’s strategy to respond to them.

Operating environment

The firm operates on American market which is characterized by political and economical stability, technical advancements in producing and distribution processes, large number of potential customers, broad demand and intense competition.

Business model

Business model is the mechanism for the company to generate the revenues and profits. It includes strategy and implementation thereof and should answer such questions as how the firm selects its customers, how it differentiates its products from those or rivals, how it creates utility for the customers, how it acquires and preserves them, promotion and distribution strategies, how it allocates its resources and derives profit. As for promotion and distribution techniques for Colorado Creative Music, the particular attention is attached to Internet aspect of the distribution and its capabilities.

Internet is not only alternative way to traditional methods of music distribution, but also a great opportunity for artists and music-recording companies to expose these products to broad public. The advantages of such means are low cost of entrance and enormous size of potential customers market. Traditional chain of music distribution includes such components as writer/performer, publisher, musical instruments company, live performances, venue equipment and services, recording, studio equipment and services, recorded performances such as night clubs, bars, business music, broadcast, film and music videos, and retail. These are traditional stages through which the song or other musical product must pass to get to the final customer. Internet makes this chain of distribution shorter and simpler, and therefore internet-based promotion, advertisement and distribution can be considered a new business model to base the business on. Further information on virtual distribution will be discussed in relevant section.

CCM business model includes following components:

Value Proposition: satisfaction of customers‘ needs in quality classic music;

Market Segment: white females (predominantly) and males of 40-60 age range. The market segment needs to be further expanded.

Value Chain Structure: structure of the firm to be described below

Revenue generation: through sales, direct sales in particular; revenue generation roots need to be expanded.

Position in the value network: enters the most specialized industry segment. A large number of competitors from all 4 segments of the industry; business may be complemented through alliance with larger recording company.

Competitive strategy: company’s strategy primarily focused on differentiation rather than cost leadership strategy, through internet distribution allows making the products of CCM cheaper than those of competitors.

Market segmentation, targeting, positioning

The music recording industry has 4 clearly identifiable segments: major recording studios, independent labels, micro-labels and vanity labels. Major companies have large quantities of artists under contracts, reaching the number of 100, specialize on multiple types of music – rock, country, jazz, classical, traditional and other, and have formal and reliable national and international channels of distribution. Independent labels have 10-100 artists under contract, focus on recording of one or two major music styles and have either national or most often regional distribution channels.

Micro-labels have less then 10 artists under contract and are tightly focused on definite style of music. They are characterized by small staff and manager performing as the leading artist of the studio. Micro-labels have rarely formal distribution system and heavily rely on direct sales to fans and wholesale to clubs and specialty retailers.

Vanity labels segment is the fourth, the last and the most specialized segment of the music recording industry. They are founded by independent artists for recording and selling their products (Darren& Winn, 2003). At present, CCM is the micro-label that strives to convert into independent label. Therefore, CCM currently occupies rather narrow market niche of classic and traditional acoustic music admirers within the age of 40-60, predominantly white, middle class females throughout the territory of the United States, though the major part of the customers is focused in Colorado region. This is the result of market targeting, when the studio developed the measure of segment attractiveness – loyal customers and fans of performers; music, and selected appropriate target segment.

Today, the company wishes to change the segment it operates into. To expand the company’s market segment it should develop product differentiation aimed at selling various products with different characteristics to different market segments. So far such differentiation is not developed.

On the basis thereof, the positioning approach now applied by the firm is differentiation positioning, which lies in filling less competitive, smaller market niche in which the firm locates its brand and attracts its customers.

Products

At present, the company disposes of 4 product lines and 11 different records. The brand names of the Company are: Darren Curtis Skanson, Acoustictherapy, Andrew Thomas Harling and Music for Candles. The style of the music offered is the same throughout all the brands: light classical guitar.

Distribution channels

The distribution channels of CCM are predominantly direct sales. These include sales in the gig, shopping mall distribution and in the back end (which includes CD order through 800 number, website sales, mail order). In 2000 CCM sold 30,000 Darren Curtis Skanson CDs, predominantly through direct sales. Though, traditional chains of distribution are more effective and they include major distributors, one-stop distributors, independent record stores and major chain record stores. Developing traditional distribution methods is one of CCM’s primary tasks.

Financial positions

CCM is a micro-label, the third of the four segments in music recording industry. Therefore, in contrast to the premier recording studios as Columbia, Sony Music, EMI and BMG, which possess enormous financial actives, financial position of CCM is rather modest. In 2000, the company reached total income number of $216,614. 05 and net income of $4,292. 00, which, though, was 4 times less than net income in 1998 (amounting to 20,626. 70) and nearly the same as in 1997 and 1999.

Major strategic issues

Major strategic issues of the company are formulated by the manager of the company, Darren Skanson, in the Case Study for Colorado Creative Music (Darren & Winn, 2003) and include the following:

* create a profitable music recording label with expanded range of artists and performers;
* position Darren Curtis Skanson label to compete with major artists who have contracts to Sony Classical. For this, acquiring traditional distribution methods is necessary;
* create new product line similar to Acoustcitherpay which would be saleable and provide funds for the previous two goals.

The strategic tasks and ways of their implementation are not uniform and completely complementary. Thus, the first aim of growing the company contradicts the easiest and most possible way of accomplishing the second goal – promote the music by selling CCM’s product lines to recording studio larger than CCM, independent of major label with access to traditional outlets. Thus, the company has to define its prerogative – develop the recording label or promote the music by means other than within CCM capabilities.

Read full Case Study: Marketing

Music Production Courses

If you’re interested in full-time filmmaking, you should know that there are several courses that you can take. One of these is the Higher National Diploma in Digital Film-Making. It’s a one-year course and you have to meet specific requirements, including being at least eighteen years of age. Having a strong interest in the making of digital films is important for this kind of course, because it is not designed for someone who just wants to do something like this as a hobby. People who enrol in this course will need to write, produce and direct several products, including a music video, a documentary, two short films, and a moving image product that you choose. You’ll also be required to write narratives on filmmaking, the UK industry, the Hollywood industry, and related subjects. The work will be screened publicly, as well. Upon completing it, however, you’ll be ready for work in the television and film industry. You can continue for a degree, but it generally will not be necessary, since the course is designed to get you ready for employment.

An Art (Film and Video) course can also be a great choice for people who want to learn about the skills that will be needed. Developing filmmaking skills from sketchbook drawings and information is what this particular course is designed for, and it is not set up to prepare someone to move straight into a career in digital film and television, although it can help to move you toward that goal. Most people who complete this course go on for further study, but some of them have been successful for using it as employment.

If you want a filmmaking access course, Northampton has many that you can take and that can put you on the right path. Getting a Higher National Diploma in Interactive Digital Media is another way that you can head for a career in film and television. You must be eighteen to enrol, and the course is designed to give you cutting edge information and experience where digital media is concerned. It also helps you to get prepared for employment as soon as you finish the program, so you don’t have to go on for more education – although you certainly can if you desire to. This course is two years long, however, and people who enrol in it should be aware of the fact that they must commit their time to it and take it seriously if they are to be successful.

There are many other courses available in Northampton and the colleges in Northampton provide a great start to a career.


Music Recording Studio

ASAP Europe an audio equipment company based in London has been providing a complete sales and consultancy service for professionals in the music, recording, broadcast and post production fields for a decade.
ASAP offer unbeatable prices, Informed comment, Research carried out on your behalf as part of the service, Music studio equipment, sound recording equipment, music equipment, recording equipment, No product bias all as part of there first class service.
If you are purchase equipment from ASAP Europe, they can help you sell your surplus equipment. they will advertise it in a major UK Audio Magazine, and hopefully help you free up cash for your latest purchase
ASAP Europe the UK distribution of Avalon Design, Buzz Audio, Charter Oak Acoustics, Crowther Audio, DW Fearn, Korby Audio, Phoenix Audio, Stedman, TK Audio, Toadworks and Vintagedesign. Their product portfolio represents any of the very best in microphone preamps, studio equalizers, solid state and tube compressors, valve and FET microphones, microphone accessories. Classics from the Avalon Design VT737SP to the Phoenix Audio Nice DI, from the DW Fearn VT2 to the Crowther Audio Hotcal.

ASAP supply audio equipment to the music and the television/movie industry also providing a first class service to the general public, this can be supplied across the UK and British Isles but also ASAP cover supply and demand all over europe.

There are many different types of equipment available from ASAP Europe please find a example list of what can be supplied:-

Microphones
headphones and Headphone amps
500 Series Modules and Rock
Audio Interface & AD Converters
Cabling & Looms
Compressor & Limiters
Controllers Keyboards
DI Boxes
Digital Storage
EQ
FX Outboard
Guitar Pedals & Guitar Effects
Live Production
Mastering Equipment
Microphone Pre Amps
Mixing Desks & consoles
On Demo
PA
Power Conditioning
Recorder & Audio Playback
Recording Software & Plugins
Studio Accessories
Studio Furniture Design & Stands
Studio Monitors/Amplifiers
Studio Outboard Equipment
Summing Amps

Depending on what you are after ASAP Europe are sure to be able to find something to fit your needs. They have the very latest and up to date equipment available to the market. They supply many of the top Audio Industry leaders products, such as the a few names below plus many more.

ASAP provide expertise on all aspects of music studio equipment, sound recording equipment, music equipment and recording equipment.

CharterOak Acoustic Devices is quickly becoming an industry prized for professional quality recording products for today’s musicians and audio engineers. Developed in 2002, CharterOak is privately funded and head quartered in the cozy suburbs of Connecticut and a operates a sales office in Singapore.
Unlike most audio manufacturing company’s, CharterOak was founded by an end user. Producer/engineer, Michael Deming (Lily’s, Pernice Brothers, Mike Ireland) created CharterOak from the need to obtain more control with his studio recordings. There goal is not to emulate the classics of yesterday but to create the classics of tomorrow. Each CharterOak product is assembled & inspected with extreme care by hand and tested in the studio before shipping to the customer. Sonic integrity, extreme durability, design simplicity, and serviceability are fundamental values upon which all CharterOak products are built.
Wynton R. Morro founded Avalon with the desire to bring the art of music recording closer to the essence of the original performance. Avalon’s pure Class A recording systems provide the world’s leading engineers, producers and musicians with state-of-the-art electronics designed especially for high-fidelity music and sound recording, These carefully engineered systems enhance the creative senses and become one with the music itself.

Korby Audio Technologies is a company founded on the principles of the physical sciences integrated with artistic exploration. Our microphones are designed and built in our state-of-the-art laboratory from start to finish – from film to backplate to amplifier.


The Art Of Music Production

Art of Music Video Filming: Tips and Tricks for Starters

One of the more lucrative and creative endeavors for a director is to work with music videos. Whether you’re editing your own production or someone else’s, here are some tips to consider before getting started.
Editing a music video is a challenging but fun project for video editors. However, it is important to get the footage right in order to edit the video properly for the musicians and director of the video. The musicians, director and editor must sit down together ahead of time and work on the theme and ideas for the video.
Some music videos simply take concert footage and edit it together with the song. In cases like this, a number of shots need be included in the video, from wide shots of the band to close-ups of the musicians, It is also important to shoot a lot of cutaway shots.
If the music video is going to tell a narrative visual story to accompany the song, a detailed shot list should be put together by the director and delivered to the editor. The two artists need to get together before editing begins to hammer out the theme and mood of the video so they are on the same page before work on the video’s editing begins.
Putting Together a Live Concert Video
Listen to the song numerous times before starting to edit. It is important to understand the beats and flow of the song before anything is edited. It is the job of the music video editor to make sure that all cuts and movements in the video are synched to the music.

Since you’ll be editing the video around the song, you’ll need to first add the song to the audio track. Once the song is added to the timeline, it is time to get started on the music video editing. If you are editing together a live footage music video, there are a lot of precautions to worry about.
Start out by using the main master shot of the band playing the song by synching the song and concert footage. After the main footage is added to the timeline and synched, it is time to start working on various cuts and angles. Using the knowledge you have of the song, take one specific instrument to work with at a time.
For example, find where the guitar delivers signature riffs or breaks into a solo and start working through the footage of the various close-up and medium shots of the guitarist in action. The lucky thing is, unlike lip synching, it is not as important to be exact when it comes to the guitar work, so you can use what looks best without being perfect. However, keep it as close as you can to avoid the video looking wrong. There also might be a reason to add extreme close-ups on the guitar itself. In this case, make sure it is for the exact moment of the song, synched as close as possible. Otherwise, don’t use it.
See the complete Bright Hub Guide to Beginner Video Editing
One of the main subjects of the music video is of the singer as he belts out the lyrics. There should be many different angles on the singer throughout the song and you have to make sure to get the lips synched as best as possible. You may not have a good shot of specific parts of the song and that is when you need to cut to another band member, a wide shot of the group or a cut-away shot like the crowd.
Make sure to use various angles, cutaways and action or close-up shots to keep the video from appearing repetitive and boring.
Telling a Story with Music
There is a difference when working on a music video that tells a story. A great example of these music videos include those by The Beastie Boys or ones directed by Spike Jonze, where the music plays but a story plays out on the screen.
There are times where the people in the video might be lip synching the words and that must be expertly synched up but, other than that, this is all about the beat of the song.
Throughout the editing, refer to the screenplay and shot lists to create your rough cut of the music video. Include the shots in the order that the director shot them in but keep the tempo of the song in mind when choosing which angles and shots are used. It is the editor’s job to make sure that the action flows with the beat of the music. Feel the beat, rhythm and tempo. So, are there any panning effects? Edit the clips based on these. If the song is fast, cut in short and/or fast clips. If the song has a slow tempo, use longer shots. Timing is essential when editing!
Remember that editing the music video that tells a story is the same as editing a short film but with concentrated efforts at pacing based on the music.
If there is dialogue in the music video that is separate from the song, record those in a studio and make sure that all ADR is synched perfectly to the images.


Audio Engineering

When most people think of engineering they think of building bridges, roads, buildings, and that sort of work. Most people, however, would never think of audio engineering. This is a very real job and has some very successful people working in the business.

There are many types of audio engineering. Some of these types can be basic and easy to get a degree for while others take a lot of time and education to learn how to operate the equipment. Here are some of the businesses that might use an audio engineer:

Recording Studio. They would need an audio engineer to operate the microphones, mixers, software, and basically everything in the studio. This is a very good job for an audio engineer and they can earn some serious money and recognition working at a recording studio.
Auto Store. An auto parts store that sells stereo equipment will a lot of times have an audio engineer on staff to help assist in installations.
Home Audio Store. Audio stores will keep them on hand to provide the customer with assistance with what type of speakers to buy and how to install them. Sometimes they will even install the speakers for the customer at their home.

There are many schools that offer audio engineering degrees. However, a lot of these schools are not accredited. It is very important to make sure the school is accredited by an international accreditation organization before you attend classes there.

After you decide what school to attend you need to decide on what type of job you want to do. Coursework will vary depending on the type of job you wish to seek while becoming an audio engineer. The nice thing is that some companies will hire you while you earn your degree. This is because they know you’re seeking a degree and they believe you will follow through and become a valuable asset to the business.


Music Production Tools

You need to take advantage of as many good opportunities as you can in today’s world. One technique you can use to promote your business is video marketing. The article that follows provides excellent tips on how to utilize video marketing in your business.

YouTube offers editing features on their site. Annotations are one such tool. These are perfect for extra information, coupon codes or even links.

Spending a lot of money and time on a video does not mean it will yield better results. There is more to a video than production value. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

You will benefit from working with a team. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Put their names in the credits at the end of the video.

Screenshot your website and include it in the video. This will let viewers see how the website you run works. This is pertinent in tutorial videos. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. If possible, include this link in the video player. Then the link stays with the video no matter where the video is shared or embedded.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.

Get viewers to take action when viewing your videos. Having a „call to action“ is important. If you have a newsletter and you need people to receive it, ask them to opt-in to the mailing list discussed in your video. Keep things simple and give clear instructions to your viewers.

A tripod is a great investment for professional videos. Using a shaky camera typically is not appealing. All your shots should be steady and the panning as smooth as possible. The majority of viewers will decide whether or not to view your entire video in just a few seconds, so you should make sure that these first few seconds are solid.

Ask those who you view your video to do something. The „call to action“ is a must. Ask viewers to click a link in order to sign up! You just need to ensure that viewers can do this easily.

Put your video on the website you run, as well as posting it on video sharing sites. That way, visitors to your website can easily view the video, while also having easy access to your services and/or products. Don’t concern yourself with lost views as the Google count includes views from any source.

To help grow your business begin using videos in your marketing campaigns. Implement the tips that were just outlined and don’t be afraid to get a little creative. Your video is really an extension of your business, so it is something that you really need to put a lot of effort into.


Audio Production

Why would you ever think of audio visual event production? If you are planning an event from a small wedding to a major concert performance, you need cutting edge equipment and service to make that event what you dreamed it would be. Even if you are planning a super bowl party, the audio visual event production professionals can have big screen hooked up and speakers strung throughout the house. No event should be without the professional audio and visuals that are available today. Your imagination is the limit as you plan and organize your event.

If you are planning a wedding the proper audio visual event production is essential to making sure your guests are entertained and your bride will not be disappointed. Have you ever been to a wedding where you could not even hear the vows or after the wedding the band was so loud and distorted it ruined conversation even though you were not close to the stage? With proper audio equipment this would not happen. Professional installed audio with before, during, and after event service will keep the feedback out of the band and let you hear the vows of the bride and groom.

If you own a bar or night club do you really trust the band to set up a professional show? You need the best in audio visual event production. A band can be bad but does not have to sound bad when they play in your establishment. A bad sounding bad can kill a bar or nightclub’s reputation and its business. With bad audio equipment even the best sounding band can sound terrible. You don’t want to chase your customers away so you need the best audio you can find. You also need to know if it is professionally installed and their will be someone to service it during the performance.

Visuals are as important as audio in a live performance. You need lighting and other visual equipment to help the show come alive. From colored gels to laser lights you can brighten up any show with an array of visual delights. Big screen backgrounds can add excitement and clarity to your concert and you can have the show piped to other parts of the nightclub or bar to be shown on the bar televisions that are strategically placed so that your customers can enjoy the show without dealing with the front stage mayhem.

So if you’re a planning a bar mitzvah or a cultured social gathering the proper audio visual event production equipment needs to installed so that you and your guests receive the best the industry can provide. The sounds and sights will make your event more appealing and more profitable as the word spreads about the great acoustics and the visualizations that your guests enjoyed. A poorly equipped event will have them talking about your event but not in a good way. So next time your need audio and visual equipments look for the best, because without the best your event will not shine.


Electronic Music Production

Read on for helpful information to inform your own video marketing strategy.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Many people are not willing to spend a lot of time watching a video online. Try breaking up longer videos into several segments so that people can come back to it more easily.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. Annotations are a good example of what you can add to your videos. These are perfect for extra information, coupon codes or even links.

An effective method in producing your content is by working with other people. Team members can be anyone who has a working knowledge of your company. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

People are always searching for how-to videos. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. Once they are aware of your expertise, they will come back for more.

Make sure your videos are full of interesting information. Provide only content that is relevant, valuable and entertaining or informative. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. People are interested in videos that tell them something useful, not just a dull ad. Making great content will keep the viewers coming.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.

Tell viewers to perform a certain action in your videos. Use the „call to action“ technique at the end of each video. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. Keep things simple and give clear instructions to your viewers.

Keep in mind that honesty is key. Only make videos about subjects that really interest you or causes you really believe in. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

Make sure you don’t neglect to share your videos often. Send it to everyone you know. Post the video or a link on your blog. Spread your link to customers you currently have, through snail mail and through electronic mail. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Spread the word to everyone!

Use video marketing as a way to show your likely customers that you’re a person just like them. Show how the product is made or the service is done. The personal connection you build will be priceless.

As you have just read, video marketing provides a handful of great results at a price you can afford. The more you are willing to learn about this strategy, the better your results will be. By using the tips you learned in this article, you can greatly increase your ability to succeed with this technique.


Music Recording Software

The question: „What features should I look for when choosing audio recording software?“
The answer: „It depends on what you need to record.“

There are many low cost recording programs available that can be used to record from existing media (tape, cd’s, vinyl lp’s) or from radio and net broadcasts. Even these low priced software programs have editing features and native effects that can be applied to the recording.

Live recording is best accomplished by using multitrack recording/editing software that incorporates tools and effects suitable for application to live voices and instruments, one of the most important being compression. Compression is essential to level the extremes in volume that inevitably occur in live recording.

Several features/capabilities should be considered when choosing software for live music recording (listed below).

Required features:

1. Recording – record multiple stereo tracks

2. Editing – edit a track’s waveform

3. Mixing – mix multiple tracks into one stereo track

4. Effects – native (built-in) effects such as delay, reverb, fade in, fade out, flanger, compressor and various high/low filters

5. File conversion – convert to/from the most popular music formats such as wav, wma, mp3

Additional useful features:

6. Plug-ins – accepts 3rd party software plug-in effects and tools

7. Ripping – pull individual tracks from music cd’s

8. Burning – copy recorded tracks to cd audio

Optional features (depending on need):

9. Midi – record midi instruments (midi keyboards, synthesizers, guitars)

10. Video – synchronize audio with video files

So, in conclusion, if you are recording music to computer from pre-recorded media, you can certainly get by with software on the low end of the price spectrum. But, if you need to create professional sounding mixes from live music, you’ll need the higher level of sophistication available in a quality multitrack recording program.

Cost should not be an issue in the choice as the difference in price between the low end software package and a quality multitrack program can be as little as $10 – $20.


Music Production Software

Still, with proper checking tools, and a correct DAW, anybody in a property studio can generate a best way to learn music production reliable pop hit tune. A few of my friends to this and make hundreds each and every one day prior to they consistently make good tunes and maintain a good reputation. Usually wanted to know how music producers function their magic? Would you often find out all their tricks and maybe someday make a profession out of it? Perhaps you just need to have fun, and Jam out producing Insane Beats all working day! You just took your 1st stage of the rest of your existence – think it or not.

First issues very first – you gotta determine what type of music you need to produce, and then you need to just take the time to check out all the excellent application that’s available out there.

Some of your jealous buddies will explain to you that it is just as well tough to get started out – why hassle. That is a straight out lie! It is in fact less complicated than you could potentially imagine with all this new technologies. Furthermore – a total whole lot of Fun! It employed to be that if you wanted to lay down some tracks, you’d have to retain the services of a crew of technicians and lease a studio – NOT Low cost!

Once you determine to get started, you’ve a pair of items you need to determine out. The sort of songs you need to create will dictate the type of application you require. One particular sort of computer software enables you to lay down a number of tracks at the identical time. This is what the pros use, and it really is referred to as a Multi-Observe Sequencer. Most of these will let at the very least sixteen tracks, a lot of have more – you can set several various instruments in these tracks. You need to get a excellent base monitor heading, then begin incorporating instruments on all these tracks. Hold placing distinct devices in every single layer, then stack far more layers on best of them, layer after layer. As soon as you’ve a good sufficient monitor to file, you will need to have a software that can permit you to file your masterpiece. You’ll need to share your master with buddies, loved ones, maybe even a Document Label.

You need to make certain that whatever audio generating application you decide on it has a wonderful help program so that you get the aid you require when you need it. You will need lots of online video tutorials, and FAQs in area that you can switch to to, view how that specific trick methods completed, or perhaps just answer some swift inquiries. This is the kind of assist you will need to have when you’re learning how to make your personal audio on the web. This will get the tension off of you even though you’re studying the new software program so you can get down to generating the maddest beats in city!

Exercise, follow, follow! Plan to devote loads of time in entrance of the computer – working on your tracks, and mastering all the functions of the application. The very best way to get to be the very best at making beats and creating tunes is to make lots of beats and create lots of songs.


What Is Music Production

For businesses who need to produce a video for commercial purposes, they need to make sure they don’t create an amateur video. Video production services are experts in producing quality and professional videos for a wide variety of commercial purposes. Video production experts from a quality and professional video production service have the experience and technology to create a professional video that delivers the best message and they work to ensure a quality product that achieves their client’s desired results. There is a lot of work involved with operating professional video production services.

When you hire a professional video production service, you will consult with the company to determine an effective video production process. The company will arrange a meeting to discuss all the needs for your project. The meeting will involve a discussion about the objectives of the video and setting a budget. It will allow the video production team to gather all of the essential information required to create the best video that meets your needs. Upon approval of the video project process and quotation, the company proceeds to begin the production of the video. The video service experts will work with you to make sure all of the relevant information will be included in the video and the writers will create a script for you to approve. The script is the backbone of the video production and is the official reference for everything that follows. Based on the script, all of the required shots are mapped out which is referred to as story-boarding.

Once story-boarding is complete, the team will begin the video shoot. This includes using a professional cameras and staff to run the video shoot. They meticulously capture all of the footage while paying attention to detail and creativity. There may be a professional narrator to help enhance the videos. As well, there may be music and other sound effects to enhance the visuals. Acquiring production music can involve having an original track produced for or scored to your video. A custom track will be made to fit your unique video production. Once the video shoot is complete the next step in producing the video is going into the post-production phase.

During the post-production phase of the video project, expertise is required to ensure efficient digital editing. The editing process will include following the approved script. An excellent editor will bring the video footage to life. As well, animation can be an effective tool used for a variety of video productions. The company will normally provide a rough edit for your review. Based on your feedback and input, a final edit will be created. The final video product is mastered onto a digital format. The video service can then provide you with your duplication requirements for videocassettes, CD-ROM or DVD. Copies or dubs are often needed for distribution to various media outlets, clients, or other end-users. You will be a part of the video production process and the video service company works to ensure the highest customer satisfaction.


Music Recording

Music Contracts 101: Exploring Recording Contracts
by: Ty Cohen

In the music industry, there is an insane amount of variety in the types of music contracts out there. If you are thinking of busting into the music industry, then it is a good idea to explore the business side of it. You need to educate yourself on the types and legalities of music business contracts before hopping in.

First, recording contracts are arrangements between the artist and the label. This is where the artist makes a record and the label sells it. Once recording contracts are signed with the label, the company will own all rights, copyrights, to that record. More often than not, the artist is unable to record or perform under any other label.

An exception to the above rule is under something termed as a distribution deal. This is where someone else, meaning you or your manage for example, owns the copyright but the album is licensed to the label for a set period of time which will be stated under the terms of the music business contracts.

You may choose to include an opt-out clause in music contracts. This mainly states that if the popularity of an artist decreases or they fail to sell records then they can be dropped. This can be great for a record company but ultimately not so great for the artist. It protects the company but also encourages the artist to perform and produce at the highest levels.

The following items are what you will find inside recording contracts: definitions, terms and commitments, exclusivity, grant of rights and copyrights. You may also see sections such as, advancements, royalties, recording costs, publishing, group provisions, creative control and cost control. Lastly, music contracts may contain; tour support, equipment, producers, accounting, promotional terms, miscellaneous and a line to sign on. Music business contracts are complex but educating yourself with the basics your first step in the right direction.


Become A Music Producer

When it comes to music producers, Larry Levan and Frankie Knuckles – known as the godfathers of house music – the dance music revolution in the world. Add music to grow and new things, and has produced new kinds of music. He has given hope to many fans, whoever have always wanted to create a sort of „dance music for fun and professional, especially inclined.
If you are among the fans whoever want to be a music producer? These days, it’s incredibly easy to produce dance music in the house and not very expensive.
It is easy!
These days, the evolution of dance music, all in an excellent program. All you have to learn to make music like a professional to install the software to produce good music or DAW (DAW) on your personal computer or laptop.
Through good music guide dance music certainly much easier to jump, deeply – probably much easier than you can imagine. You mustn’t know much about music theory and should not be an engineer. All you need is a computer at home and a passion for dance music to create a good song to dance.
The need to become a professional manufacturer of dance to see what kind of music you want to specialize in this style was excited and wants to use. You can choose a drum-n-bass, synth, electro, house, trance, electro … the list is long. In a small study, there are several options you can try and you can take inspiration from other artists, old and new, as well as a growing trend and to improve their style, and what is good for the organization of production and dance, humor, and instrumentation.
Opportunities
As a producer of dance music, you can write your own music and in the contract or collaborate with other artists remix. You can also work as a producer of independent music. Another option is to write music for media and jingles for advertising agencies.
We can expect a decent wage as a producer of dance music, but it is difficult to find such jobs. However, many opportunities for independence and unlimited income if you are willing to put a little work to establish a music producer.
What is needed?
Part of their work and feel good music that you can create a core team of excellent microphone that plays songs from around the house and minimal. To get credit, where you can give a decent soundtrack, and the quality of professional-level combination, you must invest time and effort is concentrated. Since the quality of work improves, you start looking at the marketing aspects of his career. This can be done by examining Web sites promoting, playing festivals and other events, press releases, etc, and can also cause a company to hire a record.
The first stage – when the crash course!
There are a variety of dance music classes are available to attend the first attempt. Play music from popular artists are also interesting. Favorites are people like Deep Dish, Ferry Corsten, Armin van Buuren, etc.
Be inspired!
Soft DJ Jack is an example of dance music production successfully. He served as a pirate DJ station when he entered the house of music downloads. Made a series of bridges and started working.


Online Recording Studio

The computer is a gadget which is utilized for almost every likely job which can be accomplished. The computer is also used for the audio recording. A recording studio is a place where audio recordings and music are recorded. The recordings are used for movies, concerts and also in auditions. There were restrictions to the usage of the computers. The main stream recordings are mostly conducted in the professional or commercial recording studios. These recordings are mostly related to music recordings and narration purposes. The MAC and the PC are both used in proficient recording studio with surfeit of intricate software applications and other computer applications. The recording industry and the music production industry have witnessed a successful decade. There is an increase in demand for the recording studio from the film industry as they need to record the audio songs and the music composures. The audio recordings are also gaining popularity as they provide the best quality of services with utility of immense technologies which are upgraded at regular intervals.

The recording studio uses the interface with easy and influential sequences for recordings. The usage of computers and the software applications in the music recording or the audio recording studios is unavoidable. There is a huge competition has there are variety of options available worldwide. The quality provided by almost every recording studio is excellent. The corporate recording has also given a boost to the utility of the recording studios. The voice over recording is also gaining popularity with the services offered.


Home Recording Studio

In a previous article on my website, I explained how to set up several MIDI instruments in a daisy chain“ that will allow you to play several electronic instruments at once from your MIDI keyboard. I then explained how you can use MIDI channels to allow each instrument in the chain to play different notes and sequences by setting them up to respond to and ignore messages on particular MIDI channels that you transmit from your MIDI keyboard. Setting things up this way allows you to have independent control of several different instruments at once by simply playing your MIDI keyboard, giving you a one man band“ effect.

MIDI technology is in the process of revolutionizing the process of composing and recording music. It’s a democratic revolution too, because it allows anyone with average intelligence and a few hundred dollars to compose and record their own music, And with 16 MIDI channels, this music can get quite complex there’s a lot more to MIDI than the one-man band effect“ of being able to play a bunch of instruments at once with independent control over each one. Since each action taken by the musician, from sounding a note to increasing the volume to adjusting the pitch, is sent through digital MIDI signals, a computer can be the last object in the chain of instruments and these digital commands can be recorded in a compact file. Since the digital MIDI signals are sent over 16 different channels, every single act of the musician on every single instrument in the chain can be recorded in a digital computer file, and the commands can easily be teased apart because MIDI messages are digital and they the same command is numbered slightly differently depending on which channel it’s being sent from.

Because of this, you can record your masterpiece on your computer, then pull it apart and manipulate it and recombine it to create another song or just improve your original masterpiece. You can play it back anytime you like from your computer. If it’s romantic enough, hey, e-mail it your girlfriend.